Denim is always an option, and pizza is always a great idea; and who knows what appeals to our city’s denim scene better than your local denim dealer? As an exclusive preview, Nudie Jeans invited us, together with nine other stores worldwide, to create our own unique versions of their new fit Rad Rufus.

Nudie Jeans opened a pop-up pizzeria, supplied us with a menu of premium ingredients, and let us get creative. With the new silhouette as our base, we got to choose from five dry denim, and three washed denim options. For toppings, we chose thread color, type of trims, and the back patch color. And, of course, we created our own unique back-pocket embo colorway.

Rad Rufus: a mid-waist straight fit that strikes a perfect balance between relaxed and regular. Our Rad Rufus order is limited to 25 hand-numbered pieces, so it’s a first-come, first-served situation.