Nudie Jeans Co. Pre-Fall Collection 2022
Nudie Jeans Co. Pre-Fall Collection 2022
Island Life
No one is an island entirely on their own.
Weever Island – a hidden gem in the archipelago off the west coast of Sweden. An isolated piece of land, thrown out in the North Sea, and largely unknown to the public. This is the kind of place where myths and legends are born.We met up with three of the island’s returning visitors to get a glimpse of an ordinary day in the outskirts of the known. The names have been changed to protect their identity.







Nudie Jeans Co. Rad Rufus Baked By The Denim Store
Nudie Jeans Co. Rad Rufus Baked By The Denim Store
It’s a world premiere. Designed by Nudie Jeans, customized by us.
Denim is always an option, and pizza is always a great idea; and who knows what appeals to our city’s denim scene better than your local denim dealer? As an exclusive preview, Nudie Jeans invited us, together with nine other stores worldwide, to create our own unique versions of their new fit Rad Rufus.


Nudie Jeans opened a pop-up pizzeria, supplied us with a menu of premium ingredients, and let us get creative. With the new silhouette as our base, we got to choose from five dry denim, and three washed denim options. For toppings, we chose thread color, type of trims, and the back patch color. And, of course, we created our own unique back-pocket embo colorway.

Rad Rufus: a mid-waist straight fit that strikes a perfect balance between relaxed and regular. Our Rad Rufus order is limited to 25 hand-numbered pieces, so it’s a first-come, first-served situation.



Nudie Jeans Co. Spring 22

Spring 22 – All or Nothing
The new collection is inspired by the romance of dreams, togetherness, and the escape from everyday life. When where you go isn’t important, only the going itself. When you are with someone you like, and that is all that matters. When freedom is as close as it will ever get, and the desire to see life is as strong as it can ever be.
When all you risk losing is your “all or nothing” spirit.






Nudie Jeans Co. The Naked Truth About – Johan Åberg
When Johan Åberg found the indigo molecule, he fell in love with it. His passion for this organic dye compound has led to the creation of an own blue universe.
We visited Johan’s Gothenburg-based studio to see him at work and hear more about how his obsession with indigo came about. He was not shy to give insights about his dye techniques, show us some of his traditional Japanese shibori and sashiko reparations, and give some insight behind Dye for Indigo philosophy.
Nudie Jeans presents The Naked Truth About Johan Åberg — Gothenburg, Sweden.
What the FAQ — How many Nudie Jeans fits are there?
Welcome to What the FAQ presented by Nudie Jeans:
Congratulations, you have found your way to the official unofficial guide to all Nudie Jeans fits ever created. At least up until 2020.
We actually don’t know if we got them all in here so to all the Nudie Jeans fans out there please let us know if our Community Co-ordinator Kaine missed any?
About What the FAQ
What the FAQ is dedicated to answering some of the most frequently asked questions we receive here at Nudie Jeans. Whether it concerns our sustainability work, product info, or general denim advice, our experts and colleagues stand ready to enlighten the Nudie Jeans community.
See more What the FAQ on the Nudie Jeans YouTube channel.
What the FAQ — How to avoid crotch blowouts?
Welcome to What the FAQ presented by Nudie Jeans:
There’s a thing or two you can learn from Anna, our Customer Experience super-agent today. Especially if you’re wondering how to avoid a crotch blowout on your favorite jeans.
About What the FAQ
What the FAQ is dedicated to answering some of the most frequently asked questions we receive here at Nudie Jeans. Whether it concerns our sustainability work, product info, or general denim advice, our experts and colleagues stand ready to enlighten the Nudie Jeans community.
See more What the FAQ on the Nudie Jeans YouTube channel.
Local Heroes — The Denim Store, Singapore

Here’s a little project with Nudie Jeans called “Local Heroes”.
ABOUT LOCAL HEROES
We work with some of the best independent retailers across the globe. They are an amazing assortment with a wide range of concepts and characteristics. Some have been around for a long time, and others are the next generation. The one thing they all have in common is Nudie Jeans. In one way or another, they have all helped build this brand, so we wanted to highlight them, and there is no better time than now.
Check out our video on their instagram here!
https://www.instagram.com/tv/CHK3S3OH8T0/?igshid=f3alqpzk9bm
What the FAQ — Jeans in the freezer, does it work?
Welcome to What the FAQ presented by Nudie Jeans:
Have you ever heard someone say that putting your jeans in the freezer will make them fresh again? This week we get to the bottom of if this tactic works or not.
About What the FAQ
What the FAQ is dedicated to answering some of the most frequently asked questions we receive here at Nudie Jeans. Whether it concerns our sustainability work, product info or general denim advice, our experts and colleagues stand ready to enlighten the Nudie Jeans community.
See more What the FAQ on the Nudie Jeans YouTube channel.
How to wash a pair of dry jeans
Ever wondered how and when to wash your dry denim?
The question has plagued the denim world since the dawn of yarn, and every pair of dry jeans sold triggers questions about what way is the right way to go about this.
Join Kaine and textile engineer Jonas as they take this pair of jeans from soiled selvage to perfect fades.
Along the way, learn why you should consider a pre-wash soak and how leaving your newly washed denim in the machine might affect the final result.
Follow Nudie Jeans on YouTube for more videos where we can be found answering your most frequently asked questions.
It all starts with a pair of drys
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[/woodmart_responsive_text_block][/vc_column][/vc_row][vc_row][vc_column][vc_column_text text_larger=”no”]For some people, breaking in jeans is a sport. And for all of us, it’s definitely a challenge.
Breaking in a pair of dry jeans is a journey lasting six months. The outcome depends on how you travel. Sitting around in the office won’t grace the denim as much as if used while repairing motorcycles. Regardless of your lifestyle, your jeans become a log of the months gone by – you might even end up with a few amusing anecdotes referring to different stains, abrasions, or scrapings. When you’ve come this far, you and your new stiff drys will have gone from being separate entities to a unity – a second skin.
We put together a selection of great break-in potential denims.
All Nudie Jeans denim is made with 100% organic cotton.
The decision to use organically grown and harvested cotton is obvious. If there is a method to make the land where the cotton is grown and harvested stronger and more sustainable, and make our product more sustainable, there is no other option. We keep striving towards presenting an entire collection made from organic cotton.
Growing cotton the conventional way is a chemical intense process. These chemicals can pollute both the soil and the water. Organic cotton is grown without any artificial fertilizers, pesticides or genetically modified cotton.
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