Nudie Jeans Co.

Nudie Jeans Co. Life Track Series

All Life Track jeans perfectly replicate the fades and wear marks of an original pair of worn-in Nudie Jeans. 

Every detail has been captured and brought to life on a brand-new pair.

Nudie Jeans Co. Lean Dean Hidden Tracks

Nudie Jeans Co. Solid Ollie Life Tracks

Nudie Jeans Co. Steady Eddie II Raw Tracks

Nudie Jeans Co. Tuff Tony Basement Tracks

Nudie Jeans Co.

Nudie Jeans Co.

Nudie Jeans Co. Tight Terry Night Shadows

Nudie Jeans Co. Lean Dean Black Eyes
Nudie Jeans Co. Grim Tim Summer Storms

Nudie Jeans Co. Steady Eddie II Heavy Rain

Nudie Jeans Co. Clean Eileen Ochre

Nudie Jeans Co. Inger UD Dungarees Dress

Nudie Jeans Co. Molly Western Denim Skirt

Nudie Jeans Co. Josh Denim Shorts Blue Haze

Nudie Jeans Co. Seth Denim Shorts Aged Black

Nudie Jeans Co. Jimmy UD Zip Jacket

Nudie Jeans Co.

Nudie Jeans Co.

Nudie Jeans is based on an idea. This idea is in turn composed of several concepts, beliefs, and a good portion of old fashioned fighting spirit. The pursuit of doing the opposite was one of the main reasons the brand got started, although not an end in itself. It was rather the passion for dry denim that pointed the brand in that direction. The raw, untreated fabric had at the time been falling into oblivion, and it wasn’t sought after by the public.

Nudie Jeans’ environmental philosophy was present even before the first collection was designed. Back then, organic cotton had been around for a while, but more or less as a fly-by. The demand for these fabrics was on the decrease. The supply followed. Yet another opportunity to do the opposite. Driven by conviction and determination, the process for an all-organic denim brand took off. The share of sustainable materials increased over the years, and since 2012 all Nudie Jeans denim is made with 100% organic cotton.

Nudie Jeans Co. Tight Terry Windy Blues
Nudie Jeans Co. Lean Dean Dry Japan Selvage
Nudie Jeans Co. Gritty Jackson Dry Onyx Selvage

Nudie Jeans Co. Kevin Dungarees Utility Denim (Men’s)

Nudie Jeans Co. Astrid Denim Dungarees Utility Denim (Women’s)

Nudie Jeans Co.

Nudie Jeans Co. Spring 2023

Nudie Jeans Co. Spring Collection 2023

 

MAKE SENSE IN A WORLD OF NONSENSE

Nonsense: words with no meaning. The opposite of common sense. Dance all night to make sense of the day. Spend another day in bed as an act of resistance. Make up your own rules; quit while you’re ahead. Make sense in a world of nonsense- Nudie Jeans Co.
Nudie Jeans Co. Lean Dean Blue Mud
Nudie Jeans Co. Gritty Jackson Sunny Blue
Nudie Jeans Co. Steady Eddie II Light Vintage

Nudie Jeans Co. Clean Eileen Sunny Blue

Nudie Jeans Co. Holly Western Pants 70’s Blue

Nudie Jeans Co.

Nudie Jeans Co. Fall Collection 2022

Nudie Jeans Co. Fall Collection 2022

The five senses collage poster

 

THE 5 SENSES

It’s been proven, that it’s not just one thing that makes denim versatile.

With “The five senses,” Nudie Jeans Co. cherry-pick what expressions touch us and appeal to all five systems: visual, auditory, somatosensory, gustatory, and olfactory; meaning: what we see, hear, touch, taste, and smell.

The inspiration is vast, but the aesthetics of “perfection” is the focal point. It’s everything we love about worn-in and vintage denim; the unique textures and indigo hues. We try to put into words what we sometimes feel when laying eyes on denim perfection. Sometimes a mere glance is all it takes to activate and perplex all five senses.

Nudie Jeans Co. Steady Eddie II Dry Selvedge

Nudie Jeans Co. Hagdahl Wallet Faux Reptile Cognac

Nudie Jeans Co. Bergendahl Wallet Zip Black

 

Nudie Jeans Co. Clean Eileen Gentle Fade