It’s a world premiere! Rad Rufus Baked by The Denim Store is now available. Designed by Nudie Jeans Co, customized by us.
We chose the denim, thread color, and the color of the back patch. And for added exclusivity, and to really make it a one-off, we created our own unique embo colorway.
Rad Rufus is a relaxed, mid-waist straight fit. It’s limited to 25 hand-numbered pieces, so get yours while they’re hot.
A beautiful mid-blue denim with a clean white selvage-id. Special as it is dyed with natural indigo extracted from the indigo plant. Rare as it was woven by the most famous US denim mill of all time, the Cone Mills “White Oak” plant, which as of 2017 ceased operations.
Thus, we would like to call it a “dead stock” fabric. Get a piece of history while you can!
